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By Alexa Jaworski
September 04, 2006

Securities Industry News
OMS, EMS Have Best Execution in Common

September 4, 2006 - Order management systems (OMS) and execution management systems (EMS) have distinct functions around which competing sets of software suppliers are clustered, but around these focal points of the front end of trading technology, all are rallying to meet securities industry demands for best execution.

Those definitional distinctions may naturally have been blurring for some time. "OMS and EMS occupy rather unique spaces," notes Kyle Zasky, president of Edge- Trade, a New York brokerage specializing in algorithmic trading and high-tech execution management. "Over the last couple of years there has been some overlap in that functionality, where EMS has some OMS-like functionality and OMS is trying to stretch into the EMS space."

Larry Tabb, founder and CEO of Westborough, Mass. research firm Tabb Group, sees technological improvements in "everything from reporting to helping folks better manage the execution side." He notes that there currently are not a lot of OMS that do a good job at aggregation, and "most of the OMS [vendors] partner with an EMS or have integrated with one."

Incrementally--and in some cases through major retooling--front-end developers are putting the technologies and tools in place that firms need to accelerate their trading operations into high gear; monitor, measure and manage their trading functions; meet clients' benchmarks; and prepare for the best-execution-related provisions of the U.S. Regulation National Market System (NMS) and Europe's Markets in Financial Instruments Directive (MiFID).

TradingScreen, for one, has restructured and improved its data-capture capability on every trade, says Philippe Buhannic, CEO of the New York-based multibroker, multi-asset-class electronic trading platform provider. "We have completely rebuilt our transaction database in an even more efficient way than it was before," he says. "Second, it's one thing to store the information correctly, but it's another thing to make it viable and efficient for the client. We also built a transaction reporting module that allows the client to build any type of report it wants using different types of data--transaction data but also some analytics like VWAP [volume-weighted average price] calculations, for example."

John Wightkin, managing partner of Quantitative Services Group (QSG), a consulting firm and leading equity-analytics provider based in Naperville, Ill., asserted that his firm is "ahead of the curve in terms of being able to deliver more rigorous and accurate analysis of best execution but also being able to deliver it in a way that is timely and meaningful for our clients. The people that gravitate toward our product are those who want the better analytics. We've seen off-the-bat the demand for that, and it's increasing."

Giving clients access to a wide variety of trading venues is one road to best execution, says Jeffrey Gavin, senior product manager at Eze Castle Software, a Boston-based OMS specialist with a sizable multistrategy hedge fund client base. Eze Castle offers connection to more than 300 sell-side destinations. "As far as functionality and tools we offer on the execution side," says Gavin, "over the last year and a half to two years we built out our algorithmic trading framework and we currently integrate with over 25 algorithmic brokers."

Ian Domowitz, managing director at New York-based Investment Technology Group and CEO of ITG Solutions Network, the business unit that includes OMS vendor Macgregor, says advances are just beginning and will result from long-term commitment. "We certainly have not just started on best execution simply because it's a buzzword," says Domowitz. "We already are offering a full suite of both post-trade and pre-trade analytics reports to the buy side. This is consistent with all best-execution requirements, at least as we understand it today."

Regulatory Kick

Reg NMS and MiFID only serve to stimulate demand for best-execution technology, though they add a regulatory compliance element that clouds the overall systems picture. Both sets of rules "put greater best-execution requirements on both the buy and sell sides," says Tabb. But there are other, concurrent factors, he adds: "One is performance and fund board members looking at cost. Second, the SEC is trying to force fiduciaries to look at TCA [transaction cost analysis] in a much stronger light. Third is algorithmic trading and the push toward low-cost executions, putting more of the onus on the buy-side rather than sell-side trader to execute. The buy-side trader needs tools to be able to see how well they're doing."

ITG's Domowitz agrees. "Reg NMS doesn't really attack best execution per se, for the most part," he says. "Best execution really refers to the handling of an order, as opposed to a single trade. So we view best-execution requirements going well beyond Reg NMS. ... Some of this is being driven simply by the interest of regulators in best execution as an overall paradigm within which to nest both buy- and sell-side responsibilities," which, Domowitz points out, is replicated overseas under MiFID.

"The regulatory environment helps to motivate people, but the folks coming to us are those who want to find a way to have a competitive advantage," says QSG's Wightkin. "They're coming to us not only from a regulation standpoint; they also want to understand their trading better and find an edge in their trading that gives them a leg up against the competition."

The demand for better tools has been an "ongoing evolution," says EdgeTrade's Zasky. Reg NMS helped to stimulate the heightened demand of the past couple of years, he says, "but we're finding that there's a shift to the empowered buy-side trader [who has] fiduciary responsibility to get best execution--however they define it--and minimize market-impact costs. [Early-adopter clients] have been relying on us for better executions since 2001, before the concept of Reg NMS was on the table."

Chris Kelley, SVP for product marketing at London-based trading systems company Fidessa, adds: "I think Reg NMS is related, but best execution lives apart from that. We see a lot of client interest in making sure institutional business can continue to be serviced appropriately in the [NMS] environment. The challenge lies in ensuring that your trading platform allows you to continue to facilitate block business for institutional clients at negotiated prices outside the best bid and offer."

Many of Eze Castle's aggressive-trading hedge fund customers "are looking for the most cutting-edge tools out there," says Robert Keller, VP of product management at Eze Castle. Still, Reg NMS bears some responsibility for the demand for better technology. "Clients are definitely pushing us toward not only building out our own tools but integrating with other third-party systems," Keller adds.

Eyes to the Future

At ITG, new developments tie into the 2005 acquisition of Macgregor and the creation of ITG Solutions Network, a broker-neutral entity seeking to provide execution management tools to the buy side. Says Domowitz: "We are moving in a couple of different directions. We have already linked the pre-trade suite ITG Logic as well as post-trade TCA tightly into the Macgregor system. That allows for a seamless exchange of pre- and post-trade analytical data and provides the OMS network users more efficient analysis of both their pre-trade expectations and post-trade costs and risks during the execution of their orders."

The next step, Domowitz says, is to provide extended functionality for overall broker management, including algorithm selection. It's an "ongoing effort," he says, to "provide both post-trade measurement and analysis tools as well as pre-trade tools for efficient selection of both vendors and their trading strategies to the buy-side client."

ITG also expects to link the Triton execution management system more tightly into the Macgregor OMS this year. "This is the first step in the evolution of providing execution management and OMS technology on the same platform," Domowitz says. "The first stage of the integration should be complete by the end of the year. It is leading to a complete rewrite of the trading system, which has been anticipated over the course of the year." Incorporating EMS and OMS functionality on the same blotter is a roughly two-year project, he notes.

At Fidessa, the effort going forward is to "combine the traditional best-ex monitoring options we already offer with more sophisticated, analytics-based solutions to provide a comprehensive toolkit for assessing execution quality for any type of order," explains Kelley. Fidessa is now focusing heavily on its new "blue box" offering, which provides customers a range of choices about how to make more economical use of trading algorithms either through a suite of "canned," out-of-the-box software or by using a framework that allows more ambitious clients to modify those canned algorithms to suit their own needs or to develop new algorithms outright. "All of this is in service of helping Fidessa clients provide a better quality of execution to their customer orders," says Kelley.

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