| NEW YORK -TradingScreen's
focus has always been trade automation, but until now
it hadn't covered the full trade process in one product.
TradeEMS, which stands for trade execution management
solution, is the first offering that handles the entire
life cycle of a trade. The ASP tool acts as go-between
for a hedge fund manager's portfolio management software
and trade execution networks.
The software essentially replaces some broker proprietary
platforms and other direct market access systems. According
to TradingScreen Chief Executive Philippe Buhannic,
the technology was thought of as an integrator of existing
pieces of infrastructure like portfolio management systems
and network connectivity.
"TradeEMS as a product came to life after many
customers expressed their dissatisfaction with the existing
tools available in the marketplace, which were all heavy
in implementation and not trader-oriented," said
Mr. Buhannic in a statement.
In an interview, he emphasized that the tools of the
portfolio manager such as general ledger, portfolio
analysis and NAV calculation have never been of interest
to traders and that portfolio management systems and
trader-oriented systems adhere to different logic.
TradingScreen now has connections to 222 portfolio
management systems in addition to numerous brokers and
direct market access systems, he said.
On the trade order management side, TradeEMS combines
a number of TradingScreen tools such as Marketview,
Smart Order Staging, TradeDealer, Autoroute, Vwap Tracker
and TCAplus. Algorithmic trading, post trade analysis
tools and TradeSmart also have been rolled into the
new product.
TradingScreen has roughly 300 hedge fund clients, which
account for about half of the multi-broker trading platform
company's business, Mr. Buhannic said.
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